About Simply Pure Products
The Land Spoke First
On 44 acres in the Lake of the Ozarks, Missouri — land where Native Americans once lived and foraged — a mullein plant caught my attention in a way I couldn't explain. I wasn't looking for it. But there it was, and something told me to pay attention.
That moment changed everything. (The mullein, for the record, has never let me down since.)
A Healthcare Professional Who Asked Different Questions
My name is Nicole Nolte Holloway. I spent decades in the healthcare field — first as a medical transcriptionist, listening to thousands of physician dictations and quietly noting patterns in outcomes. Later, I went back to college and earned an Associate's Degree, along with my RHIT and CCS-P credentials in medical coding.
I learned a great deal. And the more I learned, the more questions I had.
So, I left. I turned to the land, to my dogs, and eventually — to the plants. (The dogs were very supportive of this decision.)
Years of Original Recipes
What started with a mullein ear oil for pain became something much larger. A friend needed help with knee swelling and inflammation. My father needed a wound to heal. My dogs needed a safe, effective dewormer. Each need sent me deeper into research, deeper into the botanical traditions that modern medicine had largely set aside.
I went back to school again — this time to earn my Certified Herbalist credential — because I don't do anything halfway. Apparently, I also don't do anything the easy way, but here we are.
Over the years, I developed original dual-extraction formulas built from scratch. Not copies of what's already on the market. Not watered-down versions of popular blends. Original recipes, researched from the ground up, using the highest-quality ingredients I can source — including rare and hard-to-find botanicals you simply won't find in most American-made products.
I forage what grows on this land. I purchase what doesn't. And I never compromise on either.
What "Simply Pure" Actually Means
No fillers. No chemical additives. No synthetic shortcuts.
Every bottle is handcrafted in small batches at the Lake of the Ozarks. Every formula is dual-extracted to capture the complete phytochemical profile of each botanical. Every ingredient is chosen because it belongs there — not because it's cheap or trendy.
I make these products for the same reason I started: because someone needed something that worked, and I believed nature had the answer.
I use what I need, my family uses what helps them, and I also create custom recipes for people seeking something specific. There isn't a single formula I'd offer that I wouldn't try myself. That's the standard everything is held to — no exceptions, no fine print.
For People & Their Animals
Simply Pure Products serves both humans and their dogs — because the same commitment to quality, purity, and efficacy applies regardless of who needs it.
If you have questions about any formula, I'm here. This is a small operation run by one person who genuinely cares about what goes into every bottle.
— Nicole Nolte Holloway, Certified Herbalist & Founder
Simply Pure Products, Lake of the Ozarks, Missouri
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